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Oriel Davies Gallery
The Park, Newtown
Powys SY16 2NZ
Telephone: +44 (0) 1686 625041
Fax: +44 (0) 1686 623633
Monday - Saturday 10am-5pm
Free Admission

Recruitment: Marketing Officer

Helen Stratford: Productivity Portfolio

Post of Marketing Officer | Part Time 2/5 days

12 month fixed term contract
Scale: £19,000 - £22,560 pro rata

Job Description
The Marketing Officer works with the Director and key staff to develop implement and manage the Oriel Davies’ Marketing Strategy. This involves leading on all aspects of the organisation’s marketing and PR activity, which includes promoting the Gallery, it’s exhibition, education and outreach programmes as well as raising the profile of the Café and Shop.

Marketing and Press

  • To work with the Management Team to develop the Marketing Strategy and deliver Marketing plans for the organisation
  • To co-ordinate the research, development and delivery of marketing, press and publicity materials for the organisation and ensure that campaigns are delivered on time and to agreed budgets
  • Raise the profile of Oriel Davies’ programmes through Local and National media channels for both the main exhibition programme and other gallery activities including news, education and events
  • To work with key staff to devise and implement tailored marketing campaigns for specific exhibitions and events
  • To work with the Administrator, Retail Manager and Café Manager to devise and implement marketing strategies to increase revenue streams and footfall
  • To oversee marketing interns and volunteers


  • To manage and update the organisation’s website, liaising with IT professionals and designers where necessary to ensure website security, development, accessibility & standards.
  • Co-ordinate the organisation’s positive online profile, ensuring social media opportunities are maximised and channels are kept up to date.
  • To be responsible for editing and publishing the organisation’s E-newsletters and E-invites
  • To maintain and increase the organisation’s profile and brand recognition through online marketing


  • To ensure promotion and advertising inside and outside the gallery building is up to date and effective
  • To be responsible for the overall production of the organisation’s ‘What’s On’ guide including; scheduling, collating, editing, liaising with the designer and distribution 
  • To design and produce in-house publicity material (posters and fliers etc) as required by marketing objectives

Audience Research and Development

  • To co-ordinate research and development around both existing audiences and new audiences.
  • To advise on and help implement the collection and evaluation of audience data through questionnaires, research and other marketing techniques
  • To co-ordinate the development of positive links and partnerships with local, regional, national and International groups and networks that help promote Oriel Davies.
  • To assist the Director and the Board of Trustees in advocacy for the organisation and carry out any other duties consistent with the position as may be required.

Person specification


  • Proven arts marketing experience
  • Educated to degree level (or equivalent)
  • An interest and enthusiasm for the visual arts
  • Experience of developing creative online content for a range of social media platforms
  • Strong verbal and written communication skills
  • Exceptional eye for detail and methodical approach to work
  • Experience designing and producing print material
  • A strong administrator with good IT and computer skills
  • Works well under pressure and to tight deadlines
  • Ability to work unsupervised and on own initiative, with the ability to prioritise and manage own workload
  • Excellent team working skills


  • Ability to communicate effectively in the medium of Welsh
  • Good knowledge of Quark and Photoshop

How to apply
Please send a full C.V. and supporting letter of application addressing the details outlined in the Job Description and Person Specification by email to All applicants must complete an Equal Opportunities monitoring form.

Application Deadline: Midnight Sunday 9 July 2017
Interviews: Tuesday 25 July 2017
Start Date: w/c 28 August 2017

Equal opportunities
We actively encourage and will consider all qualified applicants regardless of marital status, gender, sexuality, disability, age, colour, race, religion, nationality, ethnic or national origins.

If you have any questions, please contact

Published 19 May 2017
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